Get to the Top on Google
Tips and Techniques to Get Your Site to the Top of the Search Engine
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales.
It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
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Get to the Top on Google:
Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
CLICK HERE TO DOWNLOAD
Search Engine Marketing Inc Driving
Search Traffic to Your Companys Web Site
Step-by-step guide to setting up and managing a search marketing program for your organization
Best practices, tips, and cost-saving measures from two of the world's premier experts
Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.
The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You'lllearn how to:
Best practices, tips, and cost-saving measures from two of the world's premier experts
Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.
The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You'lllearn how to:
- Handle the unique optimization and marketing challenges associated with large sites
- Create site standards that codify best SEO/SEM practices
- Align search marketing with your company's strategic and tactical goals
- Automate checking and reporting for every page on your site
- Create monthly scorecards and use them to drive improvement
- Provide effective guidance to content developers and designers, in language they'll understand
- Get your site indexed, choose target keywords, optimize content, and attract links
- Make the most of the leading search engines and specialized and local search
- Ensure that paid search efforts deliver optimal results, cost-effectively
- Measure site-wide success rates across multiple systems and technologies
- Hire the right SEO consultant and avoid the wrong ones
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
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